My initial thought was to write business-like, high sounding, philosophical jargon, common to many design sites... describing the creative process as transcendental, mystical, and uniquely crystalized by our designers to fit your business needs.
But that's not me.
Creativity is about having fun. Enjoying the process. It’s about the challenge. The fulfillment. Untangling a pile of coat hangers with enthusiasm and vision. Pulling rabbits out of hats. Walking the high wire without a net. Stepping out in faith toward new directions. Knowing when to move out of the way... when to stop.